The Content Graveyard Most Coaches Don’t See

You spent three hours crafting the perfect Instagram Reel. It performed well for about five days. Now it’s buried under a hundred other posts, and nobody will ever see it again.

Meanwhile, a YouTube video you published six months ago is still driving leads to your business. Every. Single. Day.

This isn’t luck. It’s the fundamental difference between creating content that disappears and content that compounds. In a recent conversation with YouTube expert Adam Ivy (who’s built a 314,000-subscriber channel and launched multiple six-figure businesses through the platform) broke down why YouTube isn’t just another social platform. It’s a time machine for your business.

If you’re a coach or consultant tired of the content hamster wheel, this changes everything.

YouTube Is a Four-Course Meal. Social Media Is Vending Machine Food.

Adam’s analogy perfectly captures the problem with most content strategies. Social media is like stopping at a gas station on a road trip. You grab some Doritos and a donut. It satisfies you for a moment, but eat that way at every stop and you’ll feel sick real fast.

YouTube, on the other hand, is the Thanksgiving dinner you spent hours preparing. It’s substantial, nourishing, and people remember it.

Here’s why that matters: YouTube content can serve you for years. Social media content is relevant for maybe seven days before it gets buried. That’s not a strategy. That’s a treadmill.

But beyond longevity, there’s something even more powerful happening on YouTube that doesn’t happen anywhere else.

Focused Attention vs. Distracted Attention

Not all attention is equal. There are two types:

Distracted attention is what people give you while waiting for water to boil, sitting at a red light, or scrolling in the bathroom. This is TikTok and Instagram territory.

Focused attention is what people give you when they sit down with the intention to learn something. They’re on their laptop or watching on their TV. This is YouTube’s domain.

Adam posed a brilliant test: “If you scroll TikTok for two hours and I offered you my house if you could remember one video and name the creator, I’d be keeping my house.”

People don’t remember distracted content. They remember focused content.

And if you’re a coach trying to build trust, sell high-ticket services, and establish lasting authority, you need people’s focused attention. You can’t build that kind of trust in 15-second bursts between someone’s coffee order and their morning commute.

The Birthday Party Invitation: How YouTube Actually Works

Most coaches misunderstand how YouTube growth happens. They think it’s about posting more, going viral, or gaming the algorithm.

Adam explained YouTube through a simple metaphor: Your thumbnail and title are an invitation to a birthday party.

If you tell people the party runs from 2 pm to 6 pm with appetizers and dinner, they show up expecting that experience. If they arrive and there’s no music, no food, and maybe the birthday person isn’t even there yet, they’re leaving immediately.

That’s exactly what happens when your thumbnail promises one thing and your video delivers something else. People click, realize they’ve been misled, and bounce.

YouTube’s algorithm watches three critical signals:

Click-through rate (CTR): How many people who see your thumbnail actually click? If 1,000 people see it and 50 click, that’s a 5% CTR.

Retention rate: How much of your video do people actually watch? If your video is 10 minutes and people watch 8 minutes on average, that’s strong retention.

Session time: How long does someone stay on YouTube after watching your video? If they watch three of your videos back-to-back, YouTube loves you.

The birthday party analogy extends further. YouTube tests your video with a small group first—usually 100-500 people in the first 24-48 hours, mostly your subscribers. If they enjoy it, YouTube expands to colder audiences in layers. Front row. A few rows back. First tier. Nosebleeds. Parking lot. Random people who might like it.

But if your party flops in the first test? YouTube stops inviting people.

Why Going Viral Isn’t What You Think

Adam went viral with his seventh YouTube video in 2011, with 4 million views. He never made a dime from it because it was copyrighted material. More importantly, it fragmented his audience. Some people came for the parody. Others came for product reviews. Others for vlogs. Nobody knew what his channel was actually about.

It took him eight years to hit 50,000 subscribers because his content had multiple personality disorder.

Compare that to his new channel, where he niched down and got intentional. By the sixth video, YouTube understood his cluster—the specific type of viewer who wanted his content—and started serving it consistently. That video hit 23,000 views.

Going viral with the wrong content is worse than not going viral at all. What you want is sustainable, intentional growth with the right people watching—not a bunch of random viewers who disappear after one video.

The Algorithm Takes 10-20 Videos to Understand You

This is where most coaches quit too early.

The algorithm isn’t trying to make a profile on you. It’s trying to make a profile on your ideal viewer. That takes data. If you’re bouncing between fitness content, Airbnb tours, and productivity hacks, YouTube has no idea who to show your videos to.

But if you’re consistent—posting videos about one core topic—YouTube starts identifying your cluster. It says, “People who watch Darren’s content also watch these channels, stay on YouTube for 21 minutes a day, and watch at 1.5x speed.”

That data builds momentum. Your sixth video performs better than your first. Your twentieth video performs better than your tenth. But you have to give YouTube time to figure it out.

As Adam put it: “If you went to the gym once a week for 45 minutes, you don’t have the right to be frustrated after a year that you’re not seeing results.”

You Don’t Need to Be Popular. You Need to Be Influential.

One of Adam’s clients has a $15,000 offer. She was obsessed with hitting 10,000 subscribers.

Adam asked her: “What if your videos got 200 views each, but you got three qualified leads per video? How fast would that be six figures?”

The answer? Very fast.

You don’t need millions of subscribers. You need the right people watching. That’s the difference between being an influencer and being influential. One chases vanity metrics. The other builds a real business.

How to Actually Grow on YouTube: The Practical Framework

If you want YouTube to work for your coaching business, here’s what Adam recommends:

Niche down ruthlessly. Pick 3-5 core topics and stick to them. YouTube rewards focus, not variety.

Optimize for signals, not just content. Use manual video chapters. Make sure your title and thumbnail match. Deliver on your promise in the first 30 seconds.

Look at weekly and monthly averages, not individual videos. Some videos will flop. That’s fine. What matters is the trend over time.

Study what works in adjacent spaces. If Alex Hormozi makes a video called “10 Fastest Ways to Make Money Online in 2026,” you can make “10 Fastest Ways to Alleviate Back Pain in 2026” if you’re a chiropractor.

Use the “by the way, anyway” CTA. After a big aha moment in your video, casually mention your lead magnet. “By the way, I have a free guide on this. Link in the description. Anyway…” It doesn’t interrupt the flow but still captures leads.

Spend 25-30% of your time on creation, 70-75% on distribution. Most creators do the opposite. They spend forever perfecting a video, then post it and hope. Engineer your content for repurposing from the start.

The Real Reason YouTube Matters for Coaches

Adam has closed three $40,000 contracts in the last four months, all from people who found his YouTube channel. He didn’t have a sales page. He didn’t have a funnel. They just messaged him on Instagram or WhatsApp and wired him $20,000.

Why? Because they binged his content. They spent hours with him. By the time they reached out, they already trusted him completely.

You can’t build that kind of trust with Instagram Reels or TikTok videos. You build it with focused, intentional, long-form content that teaches people how you think, how you solve problems, and why you’re the person they need.

That’s what YouTube does that no other platform can replicate.

What to Do Next

YouTube isn’t a shortcut. It’s a system. It takes consistency, intentionality, and patience. But if you’re a coach building a business for the long term, it’s the single most powerful platform you can invest in.

Stop chasing distracted attention. Start engineering-focused attention.

Because while everyone else is creating content that disappears in a week, you can be building a library of authority that works for you for years.

Want to see this in action? Watch the full conversation with Adam Ivy on the Coaching with Content podcast. And if you’re ready to build your own YouTube strategy, start with one intentional video this week. Not perfect. Just intentional.

Your future clients are already searching for answers. Make sure they find you.

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Full Transcript

Darren: All right, so you’re on YouTube and you’re trying to grow, but it’s not working. What do you do? Well, if that’s you, I have something for you today that you’re not going to want to miss. I am sitting down with the one and only Mr. Adam Ivy, a YouTube expert to talk through how to grow and leverage YouTube for your business. So whether you’re a coach, you’re a consultant, you’re an entrepreneur or somebody that’s trying to grow on YouTube, this episode is for you and you’re going to want to stick around. So let’s get to it.

Hey, Adam, thank you so much, man, for joining on the Coaching with Content podcast. We’re going to frame our story here in a second, but I just want to say, man, you are awesome for joining me today. Thank you so much.

Adam: I appreciate the opportunity, man. It’s always a good time talking shop and catching up in the copious amounts of phone calls that we’ve had, but being able to sit here and be able to share with an outside audience is going to be awesome.

Darren: Yeah. And I want to frame a little bit of our story because I think it’s important for where we’re headed today, but the year is 2020. The world is kind of shut down a little bit, and I am basically a bedroom music producer. That is my existence at this point. I’m looking at my life and what I’m doing. I have young kids at home. I’m going, man, how can I make money with this music thing that I got? It was a passion of mine. It was something I loved doing. And I was scrolling on YouTube, as you do, and I kept seeing this guy pop up, Adam Ivy, and looked cool, had a great set. You pushed play on his videos. It was high impact, high energy. And dude, I just dove into your content, and I got lost in it.

And one video turned into 750 videos or however many you had at the time. I think I watched everything that then led to, it was a journey, but it led to me reaching out and joining your Sell Music Masterclass and then part of your inner circle at that point. And it was so funny, man, because I joined this Sell Music Masterclass. I’m trying to figure this thing out. You and I jump on some phone calls and you say to me, man, I really feel like you just got to get on YouTube, man. You got to start showing people what you do, like through building the beats live or however you want to build those out with this video. And then put them out there so that people can engage with them and use this as your platform, right?

And you were so kind. You even sold me one of your cameras, right? Like this is how much you believed in it. You sold me one of your cameras, one of your babies, I think is what it boils down to.

Adam: So let’s be honest there. And I’m still trying to buy that back and I gave you a great deal on it. So before somebody’s like, oh yeah, he really did him a favor by making money off, like I gave him a deal. I’m trying to buy it back.

Darren: It was epic. It was epic. And so I’m still grateful to this day and maybe we’ll make that trade one day, but I start putting these videos together. I have no idea what I’m doing. They’re terrible, but yet people are engaging and things are happening, right? And long story short, it was the catalyst of the bug biting me in the video realm. And now we fast forward a few months and now I’m starting 1898 Creative, which is my video agency. A few months later, we’re starting this podcast studio. I’m starting podcasts, I’m helping others with podcasts that lead us to this conversation today. And what I love and why I wanted to frame that is because you decided a handful of years ago to go all in on YouTube that led to us connecting, that led to you and I working together, that you were a huge catalyst in my kind of pivot away from full-time music into what I’m doing today.

And now we get to sit and have this conversation and I’m still just, you know, pinch me moments, man, just honored to be able to call you friend as well as hear and learn from you even more on this YouTube journey. But that’s really how we got here today, you know?

Adam: Yeah, it’s pretty surreal, man. I think that you and a few other people actually had a pretty big impact on my pivot out of music as well because you know, I was always working with musicians, assuming that everybody had an entrepreneurial desire in them. And I realized relatively quickly, not quickly enough, but relatively quickly, that a lot of musicians are just looking for an artistic outlet, creative outlet rather. And when you and I connected and I would, you know, kind of encourage you for anything content related, you, even though it was somewhat begrudgingly in the beginning, you know, went and you were putting in the work and you were taking the steps. And, you know, I always have a super soft spot for students and clients who are doing everything that I’m instructing them to do or guiding them to do. And then I could help them dial in because, you know, as you know, we can’t steer a car that’s not moving.

It’s like, hey, if you’re putting in the effort and believing in yourself or believing in me enough to do it, let’s go. But, you know, one part of the story that I think you left out is that within, I think like six weeks to eight weeks, you made some money with the music stuff. It’s just a slow grind as we know. And you fell in love with the technical nerdy side of, you know, shooting and recording and all of that stuff, which it bit me a long, long time ago, obviously. But yeah, just fast forward. And it’s crazy how just a couple of years can change everything when you, you know, not to get all deep here, but I think when God presents an opportunity to us, there’s either those people who are like, no, no, no, no. My plan A is my plan A. Doesn’t matter what else comes. That’s a distraction. Or you and I having an open mind to saying like, oh, I never even thought of that. Like, let me see what that looks like. And then like, oh, I have a feeling that this could be something. Let me explore it more and, you know, fast forward and we’re here.

Darren: Yeah, man. I love that too, because I always say that when I tell people what I do now, I say I would never in a million years say that I would be doing this. Like this was not on the radar at all. And it’s so funny because it’s like you said, you get these opportunities put in front of you, you follow the path that’s in front of you, and you say yes and you go after it with 110% and doors open that you never expect. And it’s just, it’s so wild and I think what you just said is so true and if somebody’s listening out there, it’s like maybe you have an opportunity in front of you right now and it’s scary. It’s freaky. I mean when you told me to start filming videos and put them online, I was like, what the heck, no way, dude. I did it. I failed forward. I just tried and tried and doors opened and things happened. And now I followed this path through and I find myself in a place I’d never, never imagined, but I’m so grateful for it. And it’s a man that’s really, really beautiful, really beautiful stuff. So yeah, you’ve been doing a great job too, man.

Adam: Well, I appreciate that man. Yeah. I appreciate you, man. I appreciate you.

Darren: So, Adam, you’ve been on YouTube for years. You’ve had a ton of success. Your music marketing channel is upwards of 300,000 plus subscribers at this point, right? Is it even more than that now?

Adam: Well, just it’s like 314 or something.

Darren: 314, okay, yeah. And then recently in the last few months, you’ve started this whole new channel and that’s been blowing up because of what you’ve learned and the frameworks that you’ve put in place. And so, I look at you as a YouTube expert. And so I guess the first question I have for you is why YouTube? Why is that a platform that you feel is so strong and so good for those that are building businesses or building brands?

Adam: So I look at YouTube as a four course meal that you have on Thanksgiving day with your family and you spent time and energy and put love into the dishes and the spread and the table setting and the experience of everybody who’s over at the house. Vending machine food, as we all know, can kind of curb some hunger. Once in a while we have a craving for something that’s unhealthy, a honey bun or some Doritos or whatever. That type of food is what social media is in my opinion.

Darren: That’s a good analogy.

Adam: And I’m even trying to do a bit of a digital detox as we speak, because I find that social media is negatively affecting my mental state more than giving me anything or being fruitful in my life, right? So you look at, if you and I are on a road trip and we stop at a, you know, fill in the blank gas station and you get some beef jerky and a slurpee and a, you know, a pack of granola and I get some, you know, Doritos, like I said, and a donut and like, cool. That is totally cool for one stop. But if we’re doing every stop and eating this, we’re going to feel sick really fast. And I think that that’s the one thing. It is like a dopamine spike. It satiates us for a second and then all of a sudden it’s empty calories. We’re hungry again. We don’t feel well. We feel nauseous.

And so in a roundabout way, what I’m trying to get at is that YouTube is like a time machine where you can put in effort and put in the work and get better and put out content that could serve you years in the future. Meanwhile, if you spend all this time and there’s nothing wrong at all with social media, but subjectively, right? But if you put all this time and effort into your reels and your vertical videos and YouTube shorts, you like on the good side, like most optimistic side, you’re relevant for like what? Seven days with that piece of content. And then it just gets buried, just gets buried.

And so I think that YouTube is the best way to get your brand, your business, your service, your passions out to where now you can make a legacy piece or origin story to get to where you want to go. And that long form content can serve all the other platforms when in reality, all of the other platforms cannot properly serve the long form platform.

Darren: That’s well said because around here we talk a lot about the long form. Obviously we chose this long form podcast as our version of the long form video and it’s like man, it’s so true. I’ve never thought of saying it that way that that serves all the other platforms. Not necessarily you can’t do that in reverse. You can’t make the short form the long form and then you try to recreate it that way. And that’s so so true and so needed because I think everybody’s going how can I create more? How can I do more? How can I make this stuff happen? And they’re burning out because they’re just trying to, they’re eating Doritos every day and trying to make that their life. And it just doesn’t work.

Adam: No, I think one thing that we have to keep in mind is that we are looking for attention for our thing. It’s not just attention for attention sake. And there’s two classifications in my opinion, the way I see it. There’s focused attention and distracted attention. Focused attention is my wife and I sitting in bed, getting, you know, calling it a night, watching YouTube on our TV in our room. You would have to be a psychopath to watch TikToks on a TV. Right? So TikToks and Instagram and Snapchat and Pinterest for decent crossover or what people are looking at when they’re waiting for their food to heat up, waiting for the water to boil, waiting at a stoplight, going to the bathroom, right? Well, their kids are taking a nap and they have 15 minutes of free time. Right?

So it’s like, we have to look at, are we trying to attract distracted attention that’s already kind of worthless? Or are we trying to get the intentional focused people into our content that want to consume and study rather than just watch and reload? You know, it’s cause one thing I say to all of my students and when I speak on stage is like, you know, if we sit on TikTok for two hours scrolling and I come to you two hours later and I say, hey, I’ll give you my house if you can, you know, explain or remember one TikTok that you watched while also giving me the username of the creator. I’m going to go back to my home at the end of the day. Nobody’s going to remember it. Right.

So, and on YouTube, it’s different. YouTube, you’re a little bit more intentional with who you subscribe to. You don’t have as many chaotic options on the home screen. Anyway, I think that YouTube is the absolute number one evergreen, endless lead generation that all businesses, services, service providers, SaaS companies, brands, personal brands, that’s the number one thing we need. Otherwise, we’re just kind of indentured servants to ads and hoping that the algorithm on social media works for us.

Darren: Yeah, man, that’s so true. That’s so true, and it’s so good the way that you framed that there. One thing that came to mind while you were talking is you mentioned the idea of going viral with some type of TikTok or some type of Instagram posts. That’s kind of the goal of some of these folks is like, let’s become viral and then all of our problems go away. Well, you had a little bit of something like that happen early, early on for you and your YouTube journey. And so would you say that trying to go viral, trying to get something to blow up like that, is that worth it?

Adam: It all depends. Like I think if you have an e-comm business, a direct to consumer product based business, maybe in food and bev, like candies or energy drinks or something like that, a viral video could definitely serve you very well because that user intent seeing that really signals a buying decision or FOMO rather for a lot of the viewers that like, oh, I want to be part of that new trendy thing. Let me try something new. TikTok shop is obviously giant and we’re going to see that as well in all the other platforms pretty soon.

But I went viral with my seventh ever YouTube video on my main channel. I had, I don’t think I’ve ever told the story there. All right. I had an old, old, old YouTube channel that I started in 2008 or 2009. The first two videos were my buddies and I, I lived with four, three or four other guys. And in Reason, which is a music producing software, there was a drum pack that was just like Kung Fu movie sound effects. So we shot these two videos on like an old Razor flip phone. It was me and my buddy and then a different one of my buddies and the other guy that were like fake Kung Fu fighting. And then the person behind the camera would do the voice and the person on camera would like, you know, mouth.

Darren: Yeah. Yeah, the old overdub. Yeah.

Adam: Right. And then I’m watching it. I’m like, well, that’s not where I want to go with the YouTube channel. So let me get rid of that one and start a new one. And that’s the new one was launched in 2010. The seventh video ever on that channel was a music parody. I was launching this channel to become known as a music producer. I was making beats and instrumentals from my bedroom and the seventh ever video was something I did in my spare time, which was a music parody, Weird Al style. If you guys are familiar with that, I mean, everybody listening to this knows what a music parody is.

And, don’t want to exaggerate in like six weeks, it did 4 million views or something crazy like that. And in 2011, 4 million views and a little caveat, I have 2.6 or 2.7 million on my channel. The guy who directed the music video, Will Hatcher, shout out to Will. He put it on his channel as well as kind of like, you’re not paying me to shoot this video. Someone put it on my channel.

Darren: Yeah, for sure.

Adam: He has 1.4 million or something like that. So it’s like 4.1 or 4.2 million. Never made a dime off of it because it’s copyrighted material. YouTube would not make me, back then you had to apply to be a partner and they wouldn’t get like I had this viral video and they still wouldn’t make me a partner. It’s not like it is now. It’s so, bro, I threw everything up against the wall. I did product reviews, more parodies that did somewhat well, but never that same 4 million, you know, lightning in a bottle that I experienced. And I just threw everything up against the wall, trying to get attention, trying to just be popular, trying to be YouTube famous.

And it took eight years for me to hit 50,000 subscribers and people are like, oh, 50,000. I’m like, well, some of them came from product reviews, which weren’t interested in the vlogs, which weren’t interested in the parodies, which weren’t interested in the music. So it was very fragmented and I had like a core audience that just liked me and I realized the importance of personal branding early on. But that’s when I got really intentional when I went deaf in my left ear in 2016, as you know, that’s how the whole teaching music business and music career systems, like that’s where it all started from. Cause I had been music producing for so long.

But yeah, like going viral is not what people think it is. And I would argue that going viral is more detrimental to someone’s overall sustainable growth and their mental health. Because once you want, once you go viral, you think you figured it out. You think that you are popular. You think that this is my big break. But it’s like, how many American Idol winners can you remember their names of after like season five?

Darren: Yeah. Yeah.

Adam: And like those people had their moment and then people were off to the next thing. So we live in a funny society where we have to engineer the trust and YouTube in my opinion is the number one platform to engineer trust.

Darren: Yeah. Yeah. That’s good. That’s good. And a part of that journey I heard you say was, you know, early on you were trying different things. You were doing product reviews and you were doing, and I know this is 2010. So YouTube was a little different at this point, but it sounds like you were trying all the things to kind of find that voice, to find what worked, and you got some success, people coming in from different things and different alleyways. Talk to somebody that’s maybe out there that’s doing that exact thing right now. They are, oh, maybe I should do a podcast, or maybe I should do some long-form YouTube, or maybe I should do the shorts and that kind of thing, or well, maybe let’s do this, and they’re trying to find it. What would you say to them in their journey? How would you encourage them and what are some things that they could do to maybe move it along a little quicker?

Adam: Yeah. So first and foremost, there’s nothing at all wrong with doing YouTube as a hobby as doing it as a creative outlet, trying a bunch of things just, you know, for the spice of life, right? Trying. But if you’re trying to build YouTube up to be something that most people don’t ever experience, you can’t have multiple personality disorder because YouTube just gets confused. Like you’re not multifaceted. You’re not multi-talented. You’re like, nobody’s going to look at you like that. And I am speaking from experience because I thought that’s what I should do.

And so you got to understand how YouTube’s algorithm works. All it is, is a preference engine. So what it does is if I do five videos on working on cars, now by the fifth video, it knows, or you know, it’s starting to understand this is what I do. This is who I’m serving. This is the type of content it is. And it could start taking all of the viewers on YouTube because we have to understand YouTube has billions of viewers, billions of videos. So it’s not looking to make a profile on you. It’s looking to make a profile on your viewer, your ideal viewer, which would be a cluster.

So if I put out a video and it’s about email copywriting, it’s going to, you know, serve entrepreneurs and business owners and agency owners and you know, other copywriters. But if my grandpa is looking for how to make his own fly-fishing jig, just because it’s good for a certain cluster doesn’t mean it’s good in general. People need to understand that. You have to give YouTube the signals to have it understand who your people are, which I call a cluster. Once you have that cluster ironed out, now YouTube can start serving them and expanding. And now they say, YouTube, in how they dissect everything, they’re pretty much like investigators. They’re not like tastemakers. They’re not breaking new artists, right? They’re saying, Darren Cooper does this. The people watching his videos also watch these other videos in the last 48 hours. They’re watching his podcasts on 1.5 speed. They’re staying on YouTube for 21 minutes a day on average. They are subscribed to these other channels. They are making a profile on that person to add them to a cluster.

Because now they’re hedging their bets because YouTube is very risk averse. So YouTube’s not just going to burn through server costs and, you know, throw any new video at everybody because that will just turn people off more than anything. We have become so accustomed to being shown things that overall are in our wheelhouse, things that we’re already interested in or very closely adjacent, you know, and so when you go out there and you’re doing a fitness video and then you’re doing a travel vlog and then you’re doing a baby stroller review, all of those things inherently are good. And one might even go viral if you just, you know, there’s luck involved in everything, right?

But you’re only as good as your consistency. And, you know, I always say done is better than perfect, but consistent is better than both. So it’s like, if you can be very clear with who you are, who you’re for, who YouTube should show your stuff for, how you’re serving them, the value you’re providing, what the conversion mechanisms are to go from thumbnail and title to watching to clicking something, coming into your world deeper on another level. The more intentional you are, the faster your life is going to change, but that’s almost with anything in life.

Darren: Yeah, true, very true, very true. So you mentioned signaling to YouTube, right? Like who you’re kind of going for, what are some of those ways that you can signal to YouTube, this is what I’m trying to do?

Adam: Everything from optimization, you know, if on your channel, you’re adding manual, you know, video chapters that are optimized for Google indexing and YouTube search, rather than just clicking auto generate chapters, which side note, never do. Your title, your thumbnail need to match up. That’s making a promise. Then when people click that, the first 15, 30 seconds have to deliver on that promise so that they know they are in the right place. The tags that are in your videos, the keywords that are in your descriptions, the interaction that you’re having with the people that are coming to your channel, all of these things are positive signals.

Like it all boils down. It’s simple. It’s not easy, but it’s simple. Click through rate, how many people see your videos, your thumbnail and title versus how many people click. If a thousand people see it and 50 people click, that’s a 5% conversion rate. Then you’re bringing them into the next level. Think of click through rate or that thumbnail title as a invitation to a birthday party. And then how many people are showing up at the birthday party and how long do they stay?

If you tell people, we’re having a birthday party from 2pm till about 5 or 6pm, we’re going to provide, you know, appetizers and dinner. And then they show up at 2pm. You don’t have any music. You don’t have any food. The birthday person might not even be there. Like they’re not, they’re going to be making excuses very quickly on why to leave. But if they show up to the door with that invitation, you bring them in, you delight them. It’s an experience that they won’t forget that stands out to them. And they stay from two to let’s just say six o’clock. Well, that would be like watching a video that is, you know, for example, say five minutes long and somebody watches four minutes of it or 10 minutes and they watch eight minutes of it. That is a very high retention rate, which then leads to the third signal that YouTube looks at as far as quality score. And that’s session time.

How long did this person stay on YouTube because of you? And what video did they go to after your video? If they go to another one of your videos, that is an incredibly great green flag to send to YouTube because YouTube makes their money by showing people ads. So if I can keep, if I can keep somebody on average three videos, that’s helping YouTube with their business model, which obviously they’re going to promote people that are helping them because it’s not about putting out content and hoping that the platform figures it out. It’s about figuring out the content for the platform. You have to serve the platform with what it wants. You don’t go to a Korean barbecue place for hot dogs. You don’t go to, you know, a Chinese restaurant for lasagna. You have to go to these places knowing this is what they want. This is what we have to cook up. And this is to have the best chance through the ideation process of delivering.

But we have to be crystal clear with the signals and then provide more value per minute or entertainment or whatever that might be to where the consumer is just kind of, or the viewer is kind of entranced and binging your content. You know, that’s what it’s all about. It’s engineering that attention, engineering the trust and you know, YouTube doesn’t care how much you post. It cares what happens after somebody clicks your content. If you know what’s going to happen after they click, you don’t need five videos a week. You need one intentional video a week. I don’t even, this is a little slippery slope here, but I don’t even spend any time. I was going to say waste my time, but I’m not, I don’t spend any time doing shorts with my type of content, but for a podcast shorts can be hugely beneficial. It’s just knowing who you’re serving, what type of content you’re serving them with, and then the best way to get that to everybody that you can.

Darren: Well, Adam, that was just a brilliant master class in itself that you just broke that down. Like, quick pause here. If you are thinking about starting a podcast or have already started one and it’s not driving business results like you would like it to, we would love to help. At 1898 Creative, we install a proven podcast system, a strategy that helps you leverage your message to attract premium clients without adding more to your plate. So if you’re ready to turn your podcast into an authority engine, book a call over at 1898creative.com and let’s build something awesome together. All right, now let’s get back to the conversation.

Darren: It’s a different way of thinking about it. When you say one, how do you serve the platform? Right. Coming in with that mentality alone is going to help you. But then also being very intentional on all of those things. Right. When we help a coach launch a podcast, we walk them through the four pillars of podcasting. And one is the position right from the beginning. And that is the who, like one person helping them solve one problem. Right. And so that idea is baked into what you just said, where it’s like, man, you got to make it very clear, not only to YouTube, but to potential viewer. But then, man, that birthday analogy, how it’s like, man, that’s going to sit with me now. I’m going to be like, oh crap, I invited him to the birthday. I didn’t have the food ready. Like, oh crap, I got to try again. And that’s just a great way of looking at it. But I love the fact that you’re kind of twisting it on its head a little bit going, how can you serve the platform well and the people that are going to be there? But also let’s be intentional about it. Let’s not just kind of put a bunch of stuff out there and hope for the best. And that’s just a beautiful breakdown, man. Beautiful breakdown.

Adam: Thanks, man. Appreciate it.

Darren: So then you touched on it a little bit with what you’re doing, but say there’s somebody out there, they’re trying to grow a business or grow a brand through YouTube. They’ve decided that this is a place to go and they’ve started to post some videos. Some things are happening, but growth is not happening. Subscriber numbers, view counts. It’s kind of plateaued. I know you touched on a few things there just a bit ago, but what would you say to somebody that’s in the game but they’re not seeing that growth. What are some things that they can do?

Adam: Yeah. First I would ask them what their click through rate is on the video. That should be no less than 3.5% depending on how many impressions they received. And that’s the second thing I would say, how many impressions did the video get? Now impressions are how many people did YouTube show this to? And you could say, you know, oh, I got 10,000 impressions, but keep in mind, there’s a lot of people scrolling on their phone, scrolling on the YouTube desktop app that don’t really realize that they saw your thumbnail, but that’s an impression.

So if your click through rate, the CTR is below 3.5%, but your retention is really good, then you got a really good chance to get those impressions. And YouTube will continue to dial in who they’re showing it to. If you have a really bad click through rate and a really bad retention rate, or even even worse, let’s flip it on its head here. If you have a great click through rate and then an awful retention rate, YouTube’s going to stop showing your stuff to people because you brought them in with a great invitation. Then they bounced real quick. So YouTube’s like, oh, this person has attractive. It’s almost like what people call click bait, right? It’s like, it’s not what I signed up for.

But if we look at the overall scope of how YouTube works, it’s how many people are trusting your content, being attracted to it and clicking. And then how can you keep them? Because YouTube’s going to do a small sample size testing in the first 24, 48 hours. Your video goes live. They show it to a hundred to 500 people. Typically they watch for those signals. Are these people enjoying it? Most of these people are going to be your subscribers once you build a bigger channel. And then from there, it’s like layers. It’s like your front stage or front of stage, a couple of rows back, first tier nosebleeds. Now they’re showing your stuff to the people out in the parking lot. And now they’re going to random places and be like, you might like this.

And that’s why I said that click through rate does drop. Like I have a video from last week that has like 1.2 or 1.3 million impressions and it started at 7% click through rate. And inevitably it’s down to like 2.9 because it’s showing it to colder and colder audiences, which I can understand. The problem is most people get stuck at a thousand impressions, 500. And then they wonder what happened. What happened is that YouTube tested it for two days and it failed the test.

So you can go through and if the click through rate is too low, you can change the title, change the thumbnail. If the retention rate is low, the only thing that you can kind of hope for is that you run the transcript through ChatGPT, Grok, you know, Gemini, whatever, and say, my retention is awful. What can I cut out of this to increase retention. And then YouTube has a very crude editor built in that a lot of people don’t know about, but it really just lets you cut things out. So if you have a 16 minute video and everybody is dropping at two minutes or at 30 seconds and something just doesn’t jive, you can go in, give the transcript to AI and see if it suggests take this part out, this part out. And then you could surgically just remove those parts and hopefully it increases your retention.

But click through rate’s a lot easier to fix. But here’s the thing there is when people are uploading, they have to keep in mind the algorithm takes 10, 15, 20 videos sometimes to really understand what you’re doing. And I’m talking about consistent videos. I’m not just talking about if they’re all over the place with fitness content and you know, Airbnb tours, I’m talking about you are on point. You know, my new channel that I launched less than a year ago, I released five videos and they all got like a, just a few hundred views after I’m used to you know, thousands, tens of thousands of views. It was very humble. The sixth video is when the signals started connecting with YouTube. The sixth video on my new newish channel did 23,000 views. And let me tell you, I was like, oh, this is it. I figured it out because it’s so easy to fall into that trap.

But then what I suggest everybody that is listening or watching this, listening to or watching this, look at your weekly and monthly averages more than video to video. It’s going to pick up momentum. The snowball effect does happen. Once you have a bigger catalog, now they’re going to go check out your older stuff. They’re going to start connecting the dots. They’re going to binge your content. It’s so it’s just like if you and I went to the gym once a week for 45 minutes, we don’t have the right to be frustrated after a year that we’re not seeing results, right? If you and I suck at golf and we watch 85 YouTube videos on how to be better at golf, but we never take our golf clubs out to practice, we can’t be mad that we’re not better at golf.

It’s so one thing and I’ll leave the analogies and metaphors behind here, but like if you, I mean you being a great guitar player, like if somebody picks up a guitar, I think it’s safe to say that unless you are delusional, even after two or three months, you’re not going to be playing Stairway to Heaven with your eyes closed, right?

Darren: Correct.

Adam: But people get on YouTube and they post six videos that are like, it’s not working. This doesn’t work for me or my industry. I’m like, okay, you’ve been playing guitar for six weeks. Like it takes a long time to make it look easy. Let me tell you, and I’ve shared this with you in the past. It is surreal, funny, and, you know, just kind of ironic how many people say, well, it’s easy for you, Adam. You’re naturally gifted on camera. You just have that charisma. And I’m like, go watch the two, 300 videos of me being super awkward. And you know, I always say that your repetition builds your reputation. And so it’s like, get in front and put the reps in, get in front of a camera, get in front of a microphone, use what you have to what you have, pays for what you want, all the things that you’ve heard before.

YouTube changed my life. I’m on a mission to change entrepreneurs, business owners, business minded creatives lives with it the same way it changed mine. And it is the most sustainable, stable and predictable platform. In my opinion, that is out there right now because it’s science. It’s not anything else. It’s science. It’s understanding the system and engineering your content for the system. So I don’t, if you’re watching this right now and you’re like, oh, that takes the art out of art or oh, like, you know, that’s a capitalistic way of thinking. I grew up very poor. Yeah, I want to make money for my family and change the trajectory of the lineage of my family and break the cycle.

So we’re talking about doing something with massive impact. And the more impact you have, the more money you make, the more dialed in you are, the more freedom you have, the more ability you have to serve underprivileged people and make a genuine impact that’s going to last even after we pass whenever that might happen. So I think YouTube is a great legacy play. It is, you know, in my opinion, and I’m rambling a bit, but like, if you get great at YouTube, you get great at speaking in public. You get great on webinars. You get great on sales calls. You get great with relationship building. It’s all communication. And YouTube is the best place for that.

Darren: I love that you pointed that out because I think a lot of folks that I come in contact with are never wanting, they’re not wanting to get on YouTube to become a YouTuber or a content creator or some kind of influencer. That is not the goal. They have a business or they have a message that they’re trying to get out into the world and they’re trying to make impact more than anything. And what you just pointed out is the fact that when you commit to doing something like a YouTube channel, showing up consistently and weekly in some way or form, whether it’s, you know, long form of 10 to 15 minutes, you’re talking to the camera, much like what you do, or if it’s a longer form podcast like what we’re doing here, it’s all about getting those reps in, like you said. That is so, I didn’t ever think of it that way or connect the dots that way of like, oh yeah, in doing this, it’s actually leveling up everything in my business because I’m now learning to communicate better about all of it. And that’s, yeah, that’s a catalyst for some beautiful things to come up and make happen. So that’s awesome, man.

You need to be like write analogies for people for a living or something. Because man, everyone has landed perfectly today. That’s so good.

Adam: I appreciate that, man. Yeah, I think that one thing that I hear from a lot of clients is, well, I need 10,000 subscribers. I need 25. My goal is 100,000. And I say, do you just really want to be popular? They’re like, well, no. Now my business will be successful if I’m at these things that I’m like. I said, okay, so let me ask you, I have a client, former client named Laura that I consulted with ongoing for a while and she has a $15,000 offer. And we talked and I said, well, Laura, let’s say that your videos all get like 200 views, but you get three leads from every video. How fast could that be six figures for you on 200 views if the right people are watching them? Right?

So I think that we get wrapped up in trying to, trying to push the ideology of, of, you know, being an influencer, I didn’t sign up. I don’t have time to be an influencer. I have a real business to run. Meanwhile, the whole internal goal is to be influential enough to serve your business. So you want to be influential, which is completely different from being an influencer 100%. Correct. But we have to understand to become a household name, we need our name in households. So the content is how we step into that door.

Darren: So, oh man, that’s good. That’s good. You’re cooking today, my friend. You’re cooking and we’re letting it happen. So it’s been fun. All right. We got a couple more questions for you here, but I’m going to be a little self-serving here at this point. Obviously I’ve started a long form video podcast. This is what we encourage most, if not all of our clients to do in some way or form. YouTube is our greatest asset that we use. It is kind of where everything goes. And then we kind of break it out from there into the other forms. So, us podcasters in the world, what do you suggest? I know it’s probably very similar to your long form style, but what would you suggest to us? What can we make sure that we’re paying attention to, that we’re doing to captivate and to bring people along? How can we send out those invitations to the birthday party and actually get people to stick around. Are there things that you’re seeing in that world?

Adam: 100%, I think it’s engineering the conversational flow. I think that if you look at any long-form or long-running, sustainable, successful talk radio show in the world, whether it’s Howard Stern, whether you love him or hate him, or fill in the blank with how many thousands of talk radio shows there are, they all are segmented. They know that they have a three-minute commercial break after eight minutes. They come back, they have a minute 45 before they have a 30-second break. They have everything dialed in to where, even if they have guests, they know that this interview has to be under 10 minutes, or whatever that looks like. They steer the conversation.

One thing I think a lot of people struggle with, man, is that they just want to have conversations that don’t have any boundaries. As far as, hey, we’ll just talk about something that’ll come from this. If you do your research, if you look at anybody like a Joe Rogan or Diary of a CEO or other successful podcasts, they always seem to be researched, whether they do the research themselves or somebody on their team provides that for them. They steer it and every segment opens with a micro hook. Something that they know is going to be engineered for repurposing on social media.

So if you come into a conversation, even with somebody that’s your local pest control guy. Yeah. You can literally start the conversation, start a part of the conversation, a segment with, I’m thinking a little bit out there, a little bit shock jock here, but it’s like, have you ever been bit in the nutsack by a fire ant? Like, yes, that’s going to get you. It’s a little crude, but you’re across the table from the Orkin man or whoever, right? And he’s seen every type of pest problem go awry in his life where that he might be like, no, but, and then say, yeah, I was doing pest control in my flip flops one time and I was in the hospital for three days after stepping in a hornet’s nest. Like that’s going to be a story.

And so when you’re engineering your podcast, you know, education, entertainment, inspiration, all the things that kind of connect the emotional triggers of what you’re trying to talk about. And don’t think for a second that you planning out segments and talking points takes the conversation out of it. Like I’ve heard this so many times. Well, I just want to have a real conversation. I don’t want it to be too scripted. Well, understanding what you want to talk about, how that might segue to the next thing and having a backup plan if it goes somewhere else and having a little bit of room to breathe. But you are the MC, you are the master of ceremonies here. You’re trying to bring people through, you know, into a through line, into a thread of the conversation. So you say, this is where the starting point is. This is where the ending point is.

Cause I know in your experience, Darren, there are people that are incredibly successful that are the most boring people in the universe. So if you are interviewing them, but you are charismatic and you have questions that might, you know, you might have somebody that’s completely deadpan and they’re just answering questions like they’re, you know, at the DMV answering questions. And then you ask them something that makes them smile or opens up a story that they haven’t thought of and you see a facial expression, you get something else out. All of a sudden that’s going to give an interview and an experience that none of the other cookie cutter podcasts are going to experience.

And so I think that the thing we have to look at is I think most creators spend 75% of their time trying to make a great video. They’ll edit or send it to an editor and they meticulously, you know, manicure this thing. And then they spend 25% of their time sitting around like this, like refreshing, waiting to see if anybody watched or left a comment. We’ve all been guilty of it. I’m still guilty of it on occasion now when I’m really excited about a video, but I think we realistically need to spend 25 to 30% of our time on the ideation and creating the content. And then the other amount of time on the distribution of the content, because there’s so many times we have a wonderful product as far as a great interview, a podcast, video and audio, right? We have a couple places, but then we fall short.

We send it through Opus Clip. You’re like, oh, there’s a couple things I can use there rather than engineering the conversation to know that we’re going to get more that stretches further. And one long form podcast could turn into an email sequence. It could turn into a carousel post, a quote post. It could turn into, you know, 80 different clips. It could turn into a lead magnet. It could turn into a JV partnership with somebody. It can turn into a calling card to get a bigger named guest.

Darren: Man, that is so good Adam because I love the fact that you framed it with thinking in segments. Because one of the things that we do with a lot of our clients as we go, okay, let’s have at least two really good long-form conversations in a month. But then we will take that hour-long conversation. We will find a five to ten minute segment just like you were explaining there, and pull that out and make it its standalone video by itself that will go out the following week. So it’s the same podcast episode, in our conversation, we’ve had so many different dialogue and different segments that we could easily pull out and make a standalone thing, and now you’re creating more content in less time, and you do all those things that you’re also talking about, creating blog posts from it, creating email sequences, creating landing, email, lead, like PDFs, lead magnets. Thank you. And like all of that stuff, all from one conversation. If you do the part that you’re talking about, thinking through, making sure you got, this is where we’re headed. These are the beats that we’re taking. This is where we’re trying to move this conversation into. That’s really good. And it makes me feel good. Cause I kind of been preaching that a little bit myself. So, thank you for, you know, even, you do a fantastic job, man. Even with this podcast, you’re guiding it.

Adam: The conversation’s been a lot of fun so far. It feels structural, it feels intentional. You could take, and of course, man, you could take a long-form podcast channel and break those segments into your still horizontal 16 by nine ratio and make a clips channel. If you look at any of the big channels, Joe Rogan, Theo Von, they have a clips channel where it’s just more digestible. You can kind of binge through it a little bit faster if you don’t have an hour and 45 minutes to watch through a full, you know, full episode.

So, you know, if you write, if you write a book, you want to try to get it into everybody’s hands who can be impacted. But I think a lot of times we make these pieces of content and then we’re off to the next one before we really, I mean, it’s same with musicians and their songs, right? But, I think that when you’re doing a podcast, you also have to understand that the people are sitting in on a conversation. Not, you’re not talking to them. You’re talking to somebody else and they’re watching you. It’s a very different dynamic.

And so when somebody’s listening to a conversation, it’s not just about the person you’re having the conversation with. It’s about opening up the different curiosity loops and the different things that they’re relating to their life within the conversation and how it’s impacting them. So the more intentional and structured it is, not only the more prepared you’ll be, but if something works, you know why it works. And if a segment doesn’t work, but everything else and you’re watching retention, I nerd out about this stuff. Then you could say, oh, every time we start the fourth segment, retention dips, let’s just cut that out and add something else or just, you know, shove the next section to where that one was. You’re really learning from the data at that point and not just guessing.

Darren: Absolutely. That’s, I mean, that’s the, I always say that if you treat YouTube like a sport, you’ll get paid like an athlete. And, you know, if you’re an athlete looking at your form, you’re looking at, you know, game film and getting ready for the next opponent. So why wouldn’t you go and utilize all the tools that they give you? It’s not just a bunch of, it’s not a jumbled mess. If you know what you’re looking at, that’s good. That’s good. That’s good.

All right, Adam, one last thing for you here. Somebody is in the game. Give us, you’ve given us so many, so I’m asking for even more at this point, but give us one thing that somebody could go and do today. They’re out in the world of YouTube, they’re trying it, they’re trying to stay consistent, they’re doing their thing. What’s one thing that they could do today to level up just a little bit?

Adam: A couple of different things come to mind. If you are a business owner, an entrepreneur, a business minded creative, somebody that just wants to share your passion, your expertise, build authority, build trust, you have to look at what has worked not only in your space, but adjacent spaces, right? For example, if you are in the chiropractic space and you find an Alex Hormozi video, that’s like the 10 fastest ways to make money online in 2026, you could literally make a video that’s like the 10 fastest ways to alleviate back pain in 2026. And you could talk about the different stretches and the different positions and the different maybe tools or chiropractic offerings.

And so it’s finding a format that resonates and has done very well as an outlier, meaning it does, and you can use tools like vidIQ, TubeBuddy, viewstats.com. And you could find these outliers and then try to apply it to you, right? Listicles are always great. But what I’m getting at is if your packaging and meaning your title and your thumbnail suck, don’t expect anybody to click on it. But then when they do, you need to fulfill on that promise.

So I go by an ideation process that I kind of modified from a mentor of mine named Patty Galloway. He has 110, 100 ideas, 10, one down to one. I do the 55 one because maybe I’m lazy, 50 ideas and they could just be iterations of one idea. And then you find five that speak to you. You’re like, oh, there’s something there. These are all kinds of crap. There’s something there. And then you pick the one that stands out and makes you most excited to shoot. And if you continue to build this ideal list, you are, you’re going to have an endless amount of ideas going forward. 52 videos a year is nothing when you have a list of three or 400 ideas. And the more you do it, the more you study what has worked. And I’m not saying copy. No.

But take influence, take reference from the people that are 20 chapters ahead of you. Then come back to the game or come back to the drawing board and play the game the way the professionals are playing it, not the way that the amateurs are playing it. And so another way to scale your business, build a list, build trust quick is what I call a by the way, anyway, call to action. So when you’re providing value in a video, in your segments, and I have a whole framework for this, after a big aha moment, you’re going through, you’re like, oh, that is like the best part of this video. Right after that have your lead magnet, which is just a free giveaway of some sort to get somebody on your mailing list. And you could say, by the way, I have everything you need in XYZ. Bunch of people have loved it. Go check it out anyway.

So it’s not stopping the flow to get sales. It’s no different than, you know, Darren, if you and I are at a barbecue and you’re like, man, I got to do a brake job on our truck this weekend and I got to go get a puller tool and some other stuff. I’m like, no, no, no, no, dude, like come over to my garage. I have everything you need. You could borrow it as long as you want. Like come on over. It doesn’t stop us from enjoying the barbecue. I’m just helping you in that moment with something that I didn’t even, you didn’t even know that like I had.

So if I say, by the way, it’s like, I thought of something, oh, by the way, like I have this thing if you want it, if not cool anyway. And you get back into the meat and potatoes. It’s a very disarming way to provide extreme value in a short amount of time without saying, now, before we continue the video, I’ve spent the last three months, meticulously building a tool that’ll serve you and your business. Like, oh, cause I mean, you’re not another thing that I need people to understand is that when you have people watching your channel, the last thing that YouTube wants is for you to take them off the platform.

So imagine if I use this example a lot, but imagine if Darren and I had barbershops. My barbershop’s been in town for 15 years, has a great reputation. Every Friday and Saturday night, I have a line out in the parking lot of people that’ll wait till one in the morning to get a haircut, because that’s the type of community I’ve developed. And then Darren, literally across the street, has a barbershop that he might have started, I don’t know, a couple of years ago, but it does okay, but it’s not as busy as mine. And on a busy Friday, Darren looks out his window and he sees all these people hanging out in my parking lot. And he’s like, he’s not going to be able to cut all these people. Let me go get new.

You come over to my barbershop. You say, guys, I have three chairs open right now. I’m actually a little bit cheaper. Like come on over. I invite you. That’ll happen one time before the next time you’re walking across the street, I send some big burly dude to beat you up. I was going to use a profanity. That’s exactly what YouTube does when every time somebody lands on our videos, we’re like, hey, go check out this thing. Like, stop what you’re doing and go to my thing.

That’s why I do a by the way, anyway, call to action because they’ll open up another tab, but stay in the conversation. We’re not trying to get them to leave the party to go to our thing. And so, and that’s how all platforms work, by the way. If you are the guy who has everybody landing on your stuff, guy, girl, whatever, and then all of a sudden they lose that person to go to your thing, you’re not going to be shown to anybody. And that’s just how it works.

Darren: That’s about serving the work, serving YouTube, coming in with that mindset, still being able to use it to grow your business, but, playing the game, if you will, in the right way.

Adam: You know, the crazy thing that took me years to understand and blows my mind to this day that people don’t understand this. If you provide someone with immense value in a way that’s packaged, that’s refreshing, that gives them incredible value per minute and that they’re not used to because most people are gatekeeping the dumb little piddly stuff, people will come find your paid stuff. You don’t have to tell them about it. They will actively seek it out. It’s amazing how that works.

Dude, I mean, true story in the last, it’s a little bit more than 90 days. It’s let’s say since October 1st, so about four months now, I’ve done three $40,000 contracts from people that found my new YouTube channel that I didn’t even have a sales page. I didn’t even have a funnel. It’s just, they messaged me on Instagram. One guy emailed me, one guy found me on WhatsApp and a day later they’re wiring me $20,000. And so like a side note, I work with like high level entrepreneurs for a year. That’s why the program is like that, but I’m like in their business. I’m not just sending them to an online course, but that’s finding clientele because I earned their trust so much so that they’re like, yo, I don’t know. Like, I don’t see you have an offer for anything. How do I, how can I work with you?

That’s what you want. And that’s why YouTube is so powerful. You don’t get that from paid ads. You don’t get that from social media. You get that from somebody binging your content over and over, ingesting hours of time with you. And by the time they are offered something, they’re like, oh, that’s my friend. Oh, that’s my mentor. Oh, that’s somebody I respect. That’s somebody who’s provided me with so much value for free that I would have paid for that anyway. Of course, I’m going to do the next thing with them. That is what YouTube is good for.

Darren: Man, cooking for sure, my friend, cooking for sure. I love it. Always a good time. Dude, talk to us a little bit about where I know you work with some high end entrepreneurs, but I know you got some stuff that would help anybody wherever they’re at. So talk to us about where they can find more of you, where they can get some of these downloads that are going to help them level up in their YouTube game.

Adam: Absolutely. I have my ultimate YouTube growth guide, which is, I believe, 19-page PDF that I spent a couple of months putting together. It actually was part of an online course I started building that I decided I didn’t want to do anymore. It’s essentially what was going to be behind a paid wall. I will give Darren the link for that, because I don’t remember off the top of my head. If you go to my YouTube channel, youtube.com/The Adam Ivy, it’s in all the description boxes there.

Darren: And in our description as well. But also dude, it is a fantastic guide. I downloaded it a few months back when you and I were chatting about it and it was just like this makes sense. A lot like your analogies that you were giving us today. It just, it just makes sense. So go download it if you haven’t already because man, it’s a game changer.

Adam: I appreciate that man. Yeah. I give away all of the information for free cause nobody pays me for information. They pay me for implementation. So the great thing about that is like, I don’t have to consciously think of like, well, what can I share? What can’t I share? I share all of it. And if somebody wants to work with me and handhold, I mean that’s where that side of things is.

Darren: So, so good, Adam, man, appreciate you. I appreciate your friendship and your mentorship.

Adam: Likewise, man.

Darren: Over the years and just continuing to not only push me, but to push everybody that’s in your sphere. I love the new channel and the way that it’s going. I am currently binging all of the things. I am doing what you were just talking about one video after another. I’m back in it like 2020 again, just on the YouTube side and some music side. So, but man, awesome, awesome. Thank you so much for joining us today and we’ll see everybody else here on the next episode of the Coaching with Content podcast.