Are you struggling to maintain a consistent content creation schedule?
Do you find yourself overwhelmed by the idea of constantly producing fresh content? You’re not alone. Many coaches and consultants face this exact challenge. The good news? There’s a solution, which I like to call “The Content Pyramid Scheme,” a legitimate strategy that will transform your content creation process.
Why Consistency is the Key to Content Success
Consistency isn’t just important in content creation, it’s essential in everything that leads to success. Think about it; whether it’s parenting, athletic training, or business growth, consistency is what produces results. Anyone who has achieved excellence in their field will tell you that consistent effort over time was the secret to their success.
Without consistency, your audience won’t know what to expect from you, when to expect it, or whether they can rely on you. Consistency builds trust, establishes authority, and keeps you top of mind with your ideal clients.
The Content Pyramid Scheme: One Input, Multiple Outputs
The beauty of what I call the “Content Pyramid Scheme” is that it allows you to create one piece of content that cascades into multiple assets. Here’s how it works:
- Start with one long-form piece of content (like this podcast episode)
- Break it into multiple segments (we’ve covered at least three topics already)
- Extract clips from those segments (creating standalone videos)
- Pull quotable moments from those clips (for social media posts)
This isn’t genius, it’s simply a smart approach to maximizing your content output while minimizing your production time.
Batch, Repurpose, Repeat: Your Content Operating System
The key to making this pyramid scheme work is implementing a simple three-step process:
- Batch: Create multiple pieces of content in one sitting
- Repurpose: Transform that content into various formats
- Repeat: Do this consistently on a schedule that works for you
Your content operating system should run itself. Just like an operating system on your computer, it should function in the background, requiring minimal intervention while producing maximum results.
✅ Key Takeaway #1: Start Small and Set Yourself Up for Success
Don’t set yourself up for failure by committing to an unrealistic content schedule. Start small, perhaps committing to a weekly post for four weeks or a monthly video for three months. Small victories create momentum, which leads to bigger successes down the road.
✅ Key Takeaway #2: Use the “Repeat” Function
The biggest hack to maintaining consistency is using the “repeat” function in whatever calendar or project management tool you use. Don’t manually schedule your content creation time each week; set it once with a repeat function, so it automatically appears on your calendar.
✅ Key Takeaway #3: Your Content Strategy Doesn’t Have to Look Like Anyone Else’s
What works for one person might not work for you, and that’s okay. Some people batch by task (recording several episodes, then editing several episodes), while others batch by calendar (doing everything for one piece of content in a single time block). Find what works for your season of life and stick with it.
💬 Notable Quotes
“Content doesn’t have to run your life. With the right system, you can coach, live, and grow your business—while your content works for you.”
“Starting is fun, but finishing takes work. Set yourself up for success by committing to small, achievable goals.”
“An operating system should run itself. That’s what we’re getting at here – one catalytic action that produces all these other amazing results.”
Resources to Help You Implement Your Content System
Ready to implement your own content pyramid scheme? Here are some resources to help you get started:
Remember, consistency wins. By implementing this batching, repurposing, and repeating system, you’ll be able to create more content with less effort, positioning yourself as an authority in your field and attracting ideal clients without the constant stress of content creation.
Want to learn more about creating consistent, high-quality content that grows your coaching business? Subscribe to the Coaching With Content podcast for weekly insights on video, podcasting, and storytelling strategies that help you reach more people and make a bigger impact.