You Need a Video Strategy & We’ll Show You How To Build One | Coaching With Content | Ep.001
In the first official episode of the Coaching with Content podcast, host Darren Cooper and creative consultant Dustin Pead discuss why video content is essential for coaches and consultants—and not just for marketing, but as an actual coaching tool that builds trust, authority, and client relationships.
The Power of Video Content for Coaches
If you’re a coach or consultant, you already have powerful frameworks and processes to help clients transform. But how do you communicate that value before someone books a call? That’s where a strategic approach to video content comes in.
As Darren and Dustin explore in this episode, video content isn’t just about “going viral” or chasing trends. It’s about creating a consistent presence that builds trust with your audience, positions you as an expert in your field, and ultimately converts viewers into clients.
Simple Action Step to Get Started
If you don’t have a video content strategy yet, start small:
- Identify 3-5 core topics you want to teach
- Create one video for each topic
- Remember: Your audience needs your expertise, not fancy production
The most important step is to simply begin. As Darren reminds us, “Turn on your phone, turn on Zoom, do whatever you need to do—just hit record and get out there into the world.”
EPISODE SUMMARY
Are you a coach or consultant creating content without seeing results? In this premiere episode of Coaching With Content, Darren Cooper and Dustin Pead reveal the 3 key reasons EVERY coach needs a strategic approach to video content (and no, it’s not about going viral).
Learn how to build a simple video content strategy that positions you as the expert in your field, builds trust with your audience, and converts viewers into clients—all while you sleep!
IN THIS EPISODE YOU’LL LEARN:
🔍 Why video builds trust at scale (and why that’s crucial for coaches)
🔍 How teaching your frameworks automatically positions you as an expert
🔍 The “silent sales machine” approach to content that works 24/7
🔍 A simple 3-step framework to build your content strategy
KEY TAKEAWAYS:
🔑 Your unique frameworks and teaching methods are valuable—when you teach through video, you automatically position yourself as an authority in your field
🔑 Video content works 24/7 as your “silent sales machine,” building trust and converting clients even while you sleep
🔑 Start with clear messaging, then create pillar content (brand story, testimonials, and educational videos), and commit to consistency
NOTABLE QUOTES:
💬 “Coaches sell trust, and trust is built faster on video than any other platform.”
💬 “It’s not about how to go viral in 30 days or less. This is about the constant drip of content out into the world to build authority and make a true and lasting connection.”
💬 “Your audience needs your expertise, not fancy production. Turn on your phone, turn on Zoom, do whatever you need to do—just hit record and get out there into the world.”
➡️ FREE CONTENT CLARITY AUDIT: START HERE
Resources:
- Website: 1898creative.com
- Instagram: @DarrenAndrewCooper
- YouTube: Coaching With Content Podcast
- Podcast: Available on all major podcast platforms
Ready to start coaching through your content? Subscribe to the Coaching with Content podcast and join us as we explore how to create video content that teaches, inspires, and grows your coaching business.
FULL EPISODE TRANSCRIPT
When you clarify your message, you’re going to know what to say to the camera to create the content that you need to create. And when you do that, that is going to be the foundation of everything that you do. So if you want a practical step today, take what Dustin just outlined and run that through your messaging and clarify that message. And that’s going to be a game changer for you.
Welcome to Coaching with Content. This is our very first episode, and we’re really glad that you’ve taken a minute just to kind of check it out. I’m pretty sure you’re just curious to what in the world we’re doing. So thank you for taking a minute. My name is Darren Cooper. I’ll be the host of the podcast. I’m here with the one and only Mister Dustin Pead. Dustin, how are you today, my friend?
Yeah, it’s going to be awesome. So thanks for being here man. Thanks for being here. And with this being our very first episode, I felt like we should probably introduce ourselves, although with it being a first episode, we’re probably like friends and family only you’re probably going to listen to this. But you know what? Just in case, for that one person, you that is stuck around. And check this out, we’ll introduce ourselves.
This is so good. So, yeah. So welcome back. If you’ve listened to episode 47 and now you’re back at number one. Welcome. But, my name is Darren Cooper. I run an agency called 1898 Creative. We do a lot of video production for coaches and consultants. And really what we say is we help coaches and consultants win with video. We love content. We love video. We think that’s the way to be, which is really the whole point of episode one here. And like I said, I joined with Dustin here. Dustin has been working as a creative consultant with us for a while. But Dustin, introduce yourself, talk a little bit about what you do and how you help creative professionals.
It’s so true. And you’ve come alongside of us here at 1898 and really helped us with that. Exactly. When I was first starting out, I had no idea what I was doing, especially from a process and operations standpoint. You came in, streamlined a bunch of stuff for us. So if you’re a creative professional out there, listen to this, hit up Dustin. He will definitely help. And we’ll tell you how to get ahold of Dustin later and all that good stuff.
You got it. You gotta catch that at the end. So. All right. Doesn’t let’s frame this conversation a little bit. We really want to talk about why every coach needs a video content strategy. Right. And that’s really important. That’s something that’s close to our heart. And really why that matters is because, to me, creating video content is the best way to build trust with an audience. And that’s what we’re going to talk about today, is allowing for your video content to be something that works for you in the world.
What you’re not going to get in this conversation is how to go viral in 30 days, or the next best TikTok trick. I can’t even say that TikTok trick and yep. Oof, that’s a tough one. That’s not what we’re about. This is about creating content that builds trust with your audience or your target audience. So that you can bring them into what it is that you do as a coach or a consultant.
So even having a podcast or a YouTube channel having 100 episodes or a handful of videos that are out there, it says that you’re committed to something. It says, like you said, you have something to say. And I loved what you said about it’s working for you all the time. And we’ll talk more about the selling 24 over seven here in a bit. But yeah, that’s the purpose and the meaning of this episode where we’re headed with that.
And so, we’re going to talk a little bit about why video works. We’re going to talk about some core pillars and some examples, and then maybe even how to implement some of this stuff. So that’s kind of where we’re headed today. But with that being said, let’s dive in. We really want to talk about why every coach needs a video content strategy.
And I got just, you know, the three points here, the three-point sermon, if you will, that will walk through and talk through. But the first reason that every coach needs a video content strategy is because, and we’ve touched on it already, it builds trust at scale. It really builds trust at scale. Because if you’re a coach or consultant really, you know, you have your processes, you have your frameworks, you have your ideas of how to get somebody from point A to point B, but really what you’re selling is you’re selling yourself. You’re selling who you are.
And if I don’t know who you are, if you kind of hide yourself behind a website and some stock photos, you know, like, I don’t know who you are and you’re saying, hey, I can help you out, and I don’t get to hear you talk or see your personality. I mean, and I think that’s it’s something that you see a lot of coaches or consultants do where like if, if they’re on a podcast or if they’re in videos in some way, shape or form. And they laugh at silly things or they say certain things a certain way, it just kind of lets you into their personality, right?
Like, I mean, you and I knew each other for years before we started working together. But one reason that we that I did engage with you is because I knew you as a person. I trusted you even though I might not know exactly all your processes and frameworks and everything. But I trusted you as a person. I had conversations with you about life and about different things. And so I trusted you enough to be able to say, you know what? I want to engage in this relationship with this working relationship with you.
And that’s why I say this kind of stuff, creating content builds trust at scale. So as somebody that’s worked 100 episodes of a podcast. Now, how have you seen that with some of your clients? Have you seen it build trust even before somebody jumps on a call with you?
And I think we all know this in some way, shape or form, whether we verbalize it like this or not. Is that when we’re watching the content, whether it’s YouTube or listening to a podcast or even catching somebody on social media, it it does build trust. You know, it it probably goes the other way too, but it does build trust for you. Like, oh, this person, I understand them a little bit more and, and I what I love right now and this is a little side tangent is, you know, I think for a long time social media kind of became this perfectly curated version of ourselves.
And I think that still happens a little bit. But what we’re seeing over the course of time now, and especially the rise of like longer form content or podcasts like this, is it’s hard to be fake in a 45 minute conversation. Right. Like you can’t keep that front of just like, oh, let me serve up the best parts. Like, you get to hear a little bit of the struggle. You get to hear a little bit about, oh, what’s what’s we’re working on right now or, and, and so it allows for that, that trust to be built in that way.
And I think that’s what I love. As you look out on the landscape of kind of where we’re at and social media land and just content general, it’s starting to get less produced and more just real life conversations. And that’s going to build trust. A lot faster than anything else. And and so I love I love this idea, this little little quote that that’s coaches sell trust and trust is built faster on video than any other platform.
And that’s why the emojis were so good for a guy like myself because I could always say something and then put that face like the laughing face because I was like oh that was a little bit sarcastic. And it might come across rude. So let me put the laughing face and make you feel better. So that’s, you know, if you ever see me do that and that’s, that’s why I’m saying that, you know, you know, anyway.
So yeah. So number one reason, that why every coach needs to build a video content strategy is that it builds trust at scale. The second reason is going to be that it positions you as the expert. And I know that’s a little bit of, you know, building trust obviously is is kind of like, yeah, puts you in the expert land. But position you positioning you as an expert is important because like we’ve been talking about. Right. You have to be able to be seen as that expert so that, a potential client goes, you can help solve my problem. I have a problem that I need somebody to help me with. And they’re all saying, can you help me?
And when you position yourself as an expert, and I know a lot of people balk against that. I don’t know how you feel about that, Dustin, but but I know that, like when we’re talking about coaching with content in this podcast and we can help you do, there’s days that I go, man, like, am I an expert at this? Like some insecurities kind of kick in and make me go, oh, I don’t I don’t know if I’m an expert. And that’s a little scary. So maybe there’s an emotion there. Have you ever felt that in what you’ve been doing?
Yeah and I think too when you teach somebody something it automatically kind of elevates you in their, in their minds. And I think about it you mentioned something earlier Dustin about the do versus do framework. And this is something that you, you teach most people when they work with you. And it’s something that’s really helped me. And so what I want you to do right now is I want you to, to give me, a quick breakdown of the do versus do breakdown.
I’m ready now. See if you just listen to Dustin. I think what what happens is, in that few seconds of walking through a framework, he taught you something, and you can take what he just taught you, and you can implement that reality. You never have to pay Dustin anything. You gave it to you basically for free, right?
And so now you can implement that framework into what you do, no pun intended, each and every day. And now all of a sudden, when you think of Dustin who just a little bit elevated. So if you’re a coach or a consultant out there, you have frameworks, you have ways that you think about what you do. Let’s take those frameworks and let’s teach those frameworks, just like Dustin did in what, 30s or whatever.
It doesn’t have to be an hour long podcast. It could be. We suggest that. But if you just simply broke down a framework like that, that is a piece of content that will elevate you in somebody’s eyes because you’ve taught them something. And that is what this whole point is, is that if you want to be considered an expert in your field, even if you hate that word and it makes it a little cringeworthy, in your in your mind, if you want to be looked at as an expert, you have to teach people the frameworks and the ideas that you have, and that’s going to be a game changer for you.
I mean, Dustin, how many conversations do we have throughout the week or the month where it’s just like the little insecurities will creep up or like, what are we doing? And and I’ve said to you multiple times, I’m like, dude, the frameworks that you share with me are life changing for me, because even I don’t think the same way you do. You’re make up in the way.
It’s not 1 to 1. It’s one to many at that point. And that’s that’s how you have to think. Yeah. For sure.
How would I help them in this moment. Yeah I think we’ve seen that over and over again. I’ve done that in my own. You know, as we’re building out 1898 and we’re, we’re creating this content, creation operating system, like there’s so many times I go, this seems like elementary stuff, man. But then I’ll say it to like yourself. When I say to yourself, when I say to you, when I say it to you, and you’re like that whole idea of like, dude, just don’t create the content. Like, document what you do. Right? And and that idea, like, all of a sudden people are like, dude, I never thought of it that way. I’m like, oh, I do know something, you know?
And so that’s where it becomes, yeah, you are you people. Not everybody thinks the way that you do. So share your ideas and you’ll be amazed at who connects with you.
And that’s so true. I, I think I, I wrestled with that for a while. One time I was, I was doing like a color grade on a video. Right. And I wouldn’t consider myself somebody that’s like an expert colorist that like, could work in Hollywood on this stuff. But I do what I need to do to make it work. Right. And I just went through this little video of what I did and kind of posted it. And dude, so many people were loving it. Whether it was people in the industry or outside, they’re like, why did it look all gray? When you start, you know, they’re asking questions. And it just it was just something so basic and so simple.
But I just showed what I was doing and it was easy to do. I just pushed a little button on this computer screen. Right. And it changed everything. So yeah that’s that’s huge. That’s great. That’s great. So yeah, the second reason that having a content strategy is important is because it positions you as an expert, whether you want to be called that or not.
But let’s dive into the third, the third and final. It converts viewers into clients. I like to say that when you create ongoing content like this, and I think of this more in the long form content, it’s things that are going to be on platforms like YouTube or podcasting platforms. Social media can be a little bit tricky in the sense that a lot of things disappear quicker than, than platforms like YouTube or podcasting.
But I like to think is content is your silent sales machine that works for you 24 over seven when you’re sleeping and when you’re just chilling? And I like to, I like I was watching a podcast actually, this week and one of my, my favorite guys, the video department, my dude, Omar, I can still not say his last name. Right. Elk or Taurus or something like that. But the video department Killer podcast has one of, one of his main guys on there with him.
Myron that they were talking. Now, these their podcasts are substantial, right? They’re hundreds of thousands of subscribers and things of that nature. So scale this accordingly. But they were talking about a stat that’s in YouTube that’s really interesting, which is their watch hours. How many watch hours of happened in, you know, say a 30 day time frame and Myron on there broke this idea down so crazy I it blew my mind.
But he was talking and he said, how many hours are in a day? That’s. And how many hours are in a day? 24. You are correct. So. The, to 24 is such a great show. Oh, man. Have you ever tried to go back and watch 24 now, though? It’s so bad. It’s so, you know, try though. Try. Anyway. So he was talking and yes, 24 hours in a day. And obviously in your sales day, if you’re trying to sell, it’s way less than 24 hours, right.
But he was talking about when you create content, it’s a 24 over seven sales machine for you. And he goes, let’s look at it this way. And he took it and he pulled up the stats on his channel. Now he’s got millions of people, so take that for what it is. But he, he said, I have X amount of hours in this 30 day bracket that equaled 19 years. So in 30 days, 19 years of his content was being consumed.
And so like the idea of that is crazy. So yes, we only have 24 hours in a day, but your content now can, can literally reach people all day long and even to the amount of way more than 24 hours. Right. And that’s what is so cool about creating stuff like this, especially in long form. Like I’m saying, YouTube and podcast land, it can be a 24 hour sales machine for you, especially if you set it up right with the right links and the right funnels and the right kind of packaging around what you do.
If you do that right, it can literally sell for you all day long.
And to that point, Dustin, it’s not even just video content, right? Like, you take content, you know, your podcast episode and you send an email out about it. And now there’s kind of some some touch points in there. Well then you take that and you go, man, there’s some really good quotes here. And let’s, let’s create some reels. You know, quote reels or, or yeah. Carousel pieces or whether you’re on, x Twitter, whatever. It’s called you now you have content that you could put in that way.
Like it’s not just always video content. You got blog content that could come out of it. Like so many pieces that come from this that allow you to just I’ve thought about an idea. I’ve put it out into the world and a long form piece of content. And now I got stuff for days that, to your point, becomes hours and hours of opportunity to build trust and to sell what you do to people. And all along you become the authority in your field. And that’s that is why we really do think that every coach needs a content strategy.
Because let’s let’s review here. Let’s review. It builds trust at scale. It positions you as the expert and it converts viewers into clients. And I would say that every coach or consultant that’s out there would love to have all three of those things, would they not? Yeah. Yeah. So let’s talk a little bit of, of practicals here.
Dustin. I know that’s kind of a lot of theory. It’s a lot of why it’s a lot of all that stuff. But let’s talk, some practicals on on how to build a simple content strategy. And we’ll do this and also a three point framework. Thank you.
First and foremost, if you’re going to do this and do this well, you have to look at your messaging in your audience. So you have to clarify your message, what you say. You know, for us here at 1898, we’re really we’re in the process of this right now. Right. We are clarifying our message to coaches and consultants that that there is an operating system that we can install for you, a content creation operating system that will do this, done for you process.
Right. So we’re working on that messaging. Dustin, you shared this perfectly at the top of the hour when you dropped your, who you are and what you do. You have your elevator pitch down and you know exactly who it is that you’re talking to. So what was that process like for you? I know you’ve been working on this the last couple of years as you started your business, but what was that process like for you, narrowing down your message and why was that important?
That, that. That’s so good. And again, another thing that you, you taught us here today Dustin. But if you simply just took that little little three things and put it together in who you help and your messaging, that’s going to help you so much if you did, if that was one action step that you took today and just did that, it would greatly help on your messaging side of things.
And that’s what that’s what I love. It’s it’s really it’s what do you want to be known for is what the where that comes down. That’s the thing that I’ve been wrestling with over the last few, as we’re doing this within 1898, who do we want to who do we really like serving, and what do we want to be known for inside of that?
And when when you put those together and put that little sentence together that Dustin just outlined for you, it’s really going to help clarify your message. And when you clarify your message, you’re going to know what to say to the camera to create the content that you need to create. Right. And when you do that, that is going to be the foundation of everything that you do.
So if you want a practical step today, take what Dustin just outlined and run that through your messaging and clarify that message. And that’s going to be a game changer for you, you know? Yeah, I love that Dustin. Thanks for sharing that little three step. That’s that’s huge. That’s huge. So the second step. So once you’ve clarified your message, okay, you’ve gone through that framework that Dustin outlined.
The second thing we want to encourage you to do is create what we’re going to call pillar content. Pillar content is going to be those pieces of content that live in places like your website, maybe even in your LinkedIn profile or in your social media somewhere, most likely your YouTube channel. It’s going to be one of those main pieces of content.
The ones that we like to see first and foremost is what we call a brand story video. That’s who you are. That’s what you do, and that’s why you do it right. It lets you know a little bit of history and kind of what what’s brought you to this place let you know what you do specifically. And you’re using that messaging from step one in this in this video.
And then the big thing is why you do it. Why are you passionate about this? Right. Because when Dustin, when I hear you talk about creatives that don’t have a good process down and you get all excited and amped up and you’re like, oh man, if they just use the do versus do framework, it would change everything. Like it’s contagious, right?
And that’s really why we add that element into that video of why do you do what you do. Was it was it a moment in your life? Was it something growing up that kind of spurred this, this thing, why you stepped into coaching or why you have this message that burned inside of you when you start talking about that dude that gets contagious and it gets contagious quickly.
And so that’s really what a brand story video is and why we why we say that’s one piece of pillar content. The other one’s going to be, testimonial videos. Obviously, we all know those are important. If you get 2 or 3 clients to say really good things about you on film or camera, I guess we don’t use film anymore, but on camera and saying, man, when Dustin helped me with the do versus do framework, it changed the game for me.
All of a sudden I had margin all of a sudden I had freedom. I wasn’t like worried about getting stuff done and trying to fit it all in and last minute and just stressing out, like he helped bring the stress levels from 50 to 10. Right? When I say that on camera and you take that clip, which I’ll give you later and you can then put it out into the world, now all of a sudden it builds trust.
It allows people. It’s somebody else saying nice things about you, which I think we all know why testimonials are important. Because if anybody goes to Amazon to look up a product, what’s the first thing you do? Check the reviews. So we all know that. And that’s why these testimonials are important. And sometimes, in Dustin you’ve helped us with this in our process of just baking it into this step by step process of how you work with the client and whether it’s in the middle or the end or the beginning, middle and end where you just have a quick, hey, I just wanted to check in.
What’s it been like? You have 3 or 4 questions to hit them with, and now all of a sudden they’re saying, they say, wow, man, you really helped me with this. Hey, that’s cool. Can I use that now in my marketing? So you have a brand story video and now you have testimonials growing and becoming big. And then the third piece is, is really that, I consider it frequently asked questions or some might say educational content.
What are those main pieces of things that you teach and that you do? And again, we’re going to continue to go to this example. But Dustin with your do versus do framework, you know, there’s so many frameworks that you use that have been extremely helpful for me. But like walk through 3 to 5 of your your strong good frameworks and an educational side.
Now you can see that that is a pillar piece of content that can live in YouTube or on your website that does exactly what we’re talking about and all this. So just imagine, right. Just imagine you’re you’re working on your website trying to build up your stuff. You have a brand story video out in the world. You have 2 to 3 testimonial videos, and you have 3 to 5 of these like educational, frequently asked question things that that you get asked a lot and it all lives in your website or in your your first line of offense, if you will.
Right? Just imagine that. Like, that’s just so much trust built, so much content that you can then chop up in all kinds of different ways and use, to our point, earlier, about hundreds of hours. That is why we say after you clarify your message, you have to build the pillar content. Dustin, how does that sit with you? What do you think?
So good, so good. And the last piece of this that I want you to commit to. So if you’ve been listening so far and you’re like, yes, I love this. This is what I need to do. I need you to commit to consistency. I think this is the toughest part, and I know I will be the first to raise my hand and say that, that I wrestle with this as well.
I want you to say I’m going to commit to creating and releasing X amount of content in the next, say, 90 days, right? So let’s write that down. Let’s say I want to put out three pieces of long form content in the next 90 days. All right. How are we going to do that? Well, the first thing that you’re going to do is you’re going to batch everything together, right.
This is another framework that, batch repurpose, repeat. Right. That’s what we’re going to kind of commit to. And that probably be another podcast episode along the way if I’m not, if I’m honest. But we’re going to batch our tasks together. So you’re going to record all three pieces of content at the same time, then you’re going to edit all of the pieces of content at the same time.
Then you’re going to create the assets that you need, whether it’s thumbnails for YouTube or social media cuts or all that. Right. We’re going to do all of that together. So you’re going to batch your, your, your, your tasks together. And the second thing is you’re going to repurpose. That’s exactly what we’ve been talking about. And all this, you’re going to take that long form piece of content and figure out how to make as many other pieces of content that you possibly can use AI tools, if necessary, use different ways that, you know, have somebody else listen to it and and tell you what the main parts are that that stand out to them. Right?
So once you’ve batched, then repurpose, and then you’re just going to repeat it, you’re going to stay consistent. So whether it’s one day a quarter, whether it’s one day a month, whether it’s one day a week, whatever you decide, commit to consistency and make this thing happen. And I promise you, I promise you it’ll be a game changer for you and your coaching business.
Batch. Repurpose. Repeat. Pre-sell. So make sure to do a framework on that and put it out. All right I don’t know I don’t know. Dustin, before we wrap up here, any final thoughts. Anything that stands out to you? You’ve already been dropping gems all throughout this podcast. You probably have more social cuts in this episode than I will. So, bravo for keeping score. You’re winning by by landslide.
That’s so good. That’s so good. And so as we wrap up here, you know, simple action step the that I wrote down is if you don’t have a video content strategy yet to Dustin’s point start small. Identify 3 to 5 core topics that you want to teach. And create one video for each that need to be perfect.
Your audience need your expertise, not fancy production. I think that’s a big thing that people get hung up on is the fancy production. Turn on your phone, turn on zoom, do whatever you need to do, and just hit record and get out there into the world. So well, Dustin, thanks for joining me on this very first episode. Here we are.
I’m sure you will see Dustin a few more times in the weeks and months to come. You’re going to see, Dustin’s face more. You’re going to see some interviews with other coaches out there making it happen. We’re kind of highlight their kind of expertise and what they do. And then, we’re going to just kind of continue to talk about how you can coach with content.
So thanks for joining us this week. And always remember go out there and create your art.